// MY STORY
I’m Sónia Ferreira, a designer and creative lead. For more than 25 years, creativity has been the way I approach a challenge: looking beyond the first answer to find an idea that feels both unexpected and right.
Where the idea begins
I’m especially drawn to visual identities. Before thinking about shapes or colours, I want to understand what makes a brand distinct. I enjoy the moment when that understanding becomes a concept: one that can be expressed with simplicity and still carry meaning.
More than the design
Over the years, my work has grown from designing to directing and managing projects. I work closely with clients, creative teams and production partners, following each idea from the first brief through the decisions and details that bring it to life.
// ABOUT ME
What haven’t we seen yet?
SF Design is the next chapter of that journey. It brings together the parts of the work I value most: exploring new perspectives, building clear visual concepts and seeing them through with care.
// CLIENTS
Companies we have worked with.
